About Us
A professional supplier engaged in the research, development, production, and sales of pearl pigments
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HANGZHOU FWARD FINE CHEMICAL CO., LTD

Hangzhou Feward Fine Chemical Co., Ltd. was established in 2007. It is a high-tech enterprise specializing in the research, development, production and sales of pearlescent pigments. The company is located in the famous Qiantang River-Hangzhou Xiaoshan Linjiang National High-tech Industrial Development Zone. Joining Lily Group Co., Ltd. in 2018 has further opened up the company's broader platform and strengthened the company's long-term development.

2007 Year

Forward was founded in 2007, and its main business involves the preparation, processing, and sales of inorganic non-metallic ultrafine pearl powder. The products are widely used in coatings, inks, cosmetics, automobiles, ships, outdoor decoration, and other fields.

Technical Research Institute

The company invests no less than 5% of its annual sales revenue in technology research and development. It has research and development equipment with an original value of over 10 million yuan, multiple professional control systems, and a pilot scale production line with complete supporting engineering and equipment.

R&D team

The company has a management team with different professional backgrounds and rich experience, jointly committed to the rapid and steady development of the company. The team of 32 technical personnel covers multiple disciplines such as materials, electromechanical, chemical machinery, and environment, and has strong new product technology development capabilities.

Research and Development Achievements

The 13 projects carried out by the company have also achieved results transformation. The research and development of ultrafine colored mica pigments, high weather resistance mica based pearl pigments, high dispersibility ultrafine mica powders and other related products have applied for 14 patents, obtained 4 invention patents, and obtained 6 utility model patents.

Product coverage worldwide

The products cover various regions of Zhejiang Province and are exported to more than ten provinces and cities in China, including Gansu, Shanghai, Shandong, Hubei, Hunan, Hainan, Guangxi, Yunnan, Guizhou, Sichuan, as well as more than 20 countries in Europe, the United States, the Middle East, South America, Southeast Asia, etc., and are widely welcomed by users.

Core Product Advantage


Innovative Technology · Colorful World


The company belongs to the field of inorganic fine chemicals, the main business involves the preparation, processing and sales of inorganic non-metallic ultrafine pearl powder. The company developed high gloss multi-layer super interference effect pigments for seed coating, Chinese red series pearlescent pigments for 3C coatings, cosmetic grade high color concentration and wide color gamut chameleon pearlescent pigments, high chroma water-based oil-based general-purpose automotive grade weather-resistant pearlescent pigments, masterbatch special table bread wax spherical silver white pearlescent pigments and other related products. 

Innovative Technology · Colorful World

Enterprise Environment


R&D Center

R&D Center

R&D Center

R&D Center

R&D Center

R&D Center

R&D Center

R&D Center

Enterprise honor


Municipal water-saving enterprise (Forward No. 113)

Municipal water-saving enterprise (Forward No. 113)

Zhejiang Province Innovative Small and Medium-sized Enterprise Certificate of Honor

Zhejiang Province Innovative Small and Medium-sized Enterprise Certificate of Honor

Well-known shops in Xiaoshan District

Well-known shops in Xiaoshan District

Xiaoshan District Enterprise Technology Center

Xiaoshan District Enterprise Technology Center